Operational 101 - Social Media: Difference between revisions
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== Definitions == | == Definitions == | ||
# '''Social Media''' - Any electronic platform with two-way communication between the public and | # '''Social Media''' - Any electronic platform with two-way communication between the public and Bike Edmonton that is viewable by larger public. Examples include Twitter, Facebook, Tumblr, Instagram, but also include Google groups, email lists, and comment threads on web pages. Social media does not cover traditional media appearances such as radio, television, and newspaper interviews. | ||
# '''Posting''' - The act of placing content on a social media account, inclusive of both new content and the posting of existing content attributed to another social media account (e.g. cross-posting, forwarding, or re-tweeting). | # '''Posting''' - The act of placing content on a social media account, inclusive of both new content and the posting of existing content attributed to another social media account (e.g. cross-posting, forwarding, or re-tweeting). | ||
# '''Comments''' - Public responses to posts on | # '''Comments''' - Public responses to posts on Bike Edmonton social media accounts. | ||
# '''Replies''' - Any social media post by | # '''Replies''' - Any social media post by Bike Edmonton staff or board in response to public comments on an item posted to a Bike Edmonton social media account | ||
== Ethical Guidelines == | == Ethical Guidelines == | ||