Board Minutes May 2016: Difference between revisions
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** Geoff: Rather than volunteer having to do the spiel, could have a small promotional slip that describes the benefits of membership. Chris: Membership benefits are listed on member card and full details on webpage which is also listed on card. | ** Geoff: Rather than volunteer having to do the spiel, could have a small promotional slip that describes the benefits of membership. Chris: Membership benefits are listed on member card and full details on webpage which is also listed on card. | ||
Geoff: Could look at software to streamline memberships. | Geoff: Could look at software to streamline memberships. | ||
** Jon: Big dips in membership in May and Nov. Would do well to focus on membership renewals (who have already been convinced once) than to seek out new members. | |||
** Adrian: Could we call our members at renewal time? This would improve retention. Chris: Even just one volunteer to do this would be benficial. Could target members who have renewed in the past and thus likely to renew again. | |||
** Nancy: Could have a membership campaign. All correspondence in one month would be about membership, might include personalized emails or phone calls to current members. Slower month would be a good time to do this. | |||
** '''New membership opportunities''' | ** '''New membership opportunities''' | ||
** Geoff: There is a lot of value in the shops and the shops cost a lot of money to the org. If we give out certain free memberships, should budget for this and outline reasons why/criteria we would give these out and to whom. Jon: Or could be free memberships for a particular program, eg. Low Income Program = free membership. | ** Geoff: There is a lot of value in the shops and the shops cost a lot of money to the org. If we give out certain free memberships, should budget for this and outline reasons why/criteria we would give these out and to whom. Jon: Or could be free memberships for a particular program, eg. Low Income Program = free membership. | ||
** Rachel: As a student, I like student deals. | ** Rachel: As a student, I like student deals. | ||
** Chris: We already have a low income / student membership price. It is self-identified. | ** Chris: We already have a low income / student membership price. It is self-identified. | ||
** Anna: Would like to see data for low income purchased at BWN vs BWS vs online. Same for regular memberships, and membership+donation. This would help us see what type of membership we are currently recruiting at each shop and could then target market based on the findings. | |||
** Nancy: Could we do corporate memberships? Solicit this at Lunch & Learn sessions? Chris: Les and I tried this in 2015. Not much interest. | |||
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