Operational 101 - Social Media: Difference between revisions
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Anna Vesala (talk | contribs) (Created page with " == Purpose == This policy is designed to ensure the timely and appropriate social media interaction between EBC board, staff, and the larger cycling community. Philosophy:...") |
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Bowen SA. Using classic social media cases to distill ethical guidelines for digital engagement. Journal of Mass Media Ethics. 2013. 28:119-133. | |||
# All staff and board members of EBC must incorporate the above guidelines when using EBC-branded social media. Moreover, all staff and board members are responsible for the content of re-posted and cross-posted content on EBC social media accounts (i.e. content derived from another source but listed on EBC social media accounts). Staff and board members are still responsible to EBC for any content on personal accounts relating to EBC when they are publicly identifiable in their EBC affiliation. | |||
== Opinion versus Information in Social Media == | |||
# All EBC staff and board members must exercise caution and restraint when discussing issues where there is there is contention within the staff, board, volunteers of EBC, or the larger Edmonton cycling community. | |||
{| class="wikitable" | |||
|+Table 2. Examples of Topics | |||
|- | |||
! scope="col"| Topics which have general consensus | |||
! scope="col"| Topics which are contentious | |||
|- | |||
|Healthy, active lifestyle | |||
|Politics and politicians | |||
|- | |||
|Hour of BikeWorks Operation | |||
|Automobiles | |||
|- | |||
|Bikes are awesome | |||
|Helmet use and laws | |||
|} | |||
# At no time shall any EBC social media posts contain inflammatory content. | |||
# When posting on topics related to contentious issues within EBC that pose a significant risk of violating the above ethical guidelines , the poster should check the content of the post with another EBC board or staff member prior to posting. | |||
# Opinion and editorial pieces posted to EBC social media accounts must be infrequent and follow generally accepted journalistic standards. All opinion posts and replies must be signed. | |||
== Disciplinary Actions == | |||
# In the event of a disciplinary action or review of any social media actions on the part of staff or board members, Table 1 shall be used as a baseline to judge any actions against. | |||
== Account Access == | |||
# All social media accounts and access details (usernames and passwords) for EBC-branded accounts are to be freely available to all staff and board. | |||
## Volunteers may be given time-limited access to EBC-branded social media accounts for limited purposes (i.e. live coverage or promotion of an event) in accordance with the Official Spokesperson Policy. | |||
# Responses to media inquiries via social media accounts will be handled according to the Official Spokesperson Policy. | |||
# The creation and deletion of social media accounts is at the discretion of the board. | |||
# Whenever possible, mechanisms should be used to allow the board and staff to monitor and archive message across platforms without having to use a personal login to those services. | |||
== Exemptions == | |||
# One-way communications like newsletters are not subject to the above policies, but the ethical considerations outlined above do apply at all times. | |||
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== Implementation and Monitoring == | == Implementation and Monitoring == | ||
# | # | ||
== Policy Approval Date & Review Date == | == Policy Approval Date & Review Date == | ||
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<div style="margin:0;background:#f7d4e0;font-family:sans-serif;font-size:120%;font-weight:bold;border:1px solid #de8ca7;text-align:center;color:#000;padding-left:0.4em;padding-top:0.2em;padding-bottom:0.2em;">Date Approved, Revisioned and Active</div> | <div style="margin:0;background:#f7d4e0;font-family:sans-serif;font-size:120%;font-weight:bold;border:1px solid #de8ca7;text-align:center;color:#000;padding-left:0.4em;padding-top:0.2em;padding-bottom:0.2em;">Date Approved, Revisioned and Active</div> | ||
Approved: [http://edmontonbikes.ca/w/ | Approved: [http://edmontonbikes.ca/w/Board_Minutes_March_2015 March 2015] | ||
Revised: | Revised: | ||
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Related Policies: | Related Policies: | ||
[http://edmontonbikes.ca/w/Official_Spokesperson_Policy Official Spokesperson Policy] | |||
[http://edmontonbikes.ca/w/Position_Statements_Policy Position Statement Policy] | |||