Operational 101 - Social Media: Difference between revisions
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== Definitions == | == Definitions == | ||
# '''Social Media''' - Any electronic platform with two-way communication between the public and | # '''Social Media''' - Any electronic platform with two-way communication between the public and Bike Edmonton that is viewable by larger public. Examples include Twitter, Facebook, Tumblr, Instagram, but also include Google groups, email lists, and comment threads on web pages. Social media does not cover traditional media appearances such as radio, television, and newspaper interviews. | ||
# '''Posting''' - The act of placing content on a social media account, inclusive of both new content and the posting of existing content attributed to another social media account (e.g. cross-posting, forwarding, or re-tweeting). | # '''Posting''' - The act of placing content on a social media account, inclusive of both new content and the posting of existing content attributed to another social media account (e.g. cross-posting, forwarding, or re-tweeting). | ||
# '''Comments''' - Public responses to posts on | # '''Comments''' - Public responses to posts on Bike Edmonton social media accounts. | ||
# '''Replies''' - Any social media post by | # '''Replies''' - Any social media post by Bike Edmonton staff or board in response to public comments on an item posted to a Bike Edmonton social media account | ||
== Ethical Guidelines == | == Ethical Guidelines == | ||
# All staff and board members of | # All staff and board members of Bike Edmonton using social media on behalf of Bike Edmonton (i.e. Bike Edmonton-branded social media accounts) shall follow the ethical guidelines outlines, modified from Bowen: | ||
{| class="wikitable" | {| class="wikitable" | ||
|+Table 1. | |+Table 1. Bike Edmonton Social Media Ethical Guidelines | ||
|- | |- | ||
! scope="col"| Guideline | ! scope="col"| Guideline | ||
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Bowen SA. Using classic social media cases to distill ethical guidelines for digital engagement. Journal of Mass Media Ethics. 2013. 28:119-133. | Bowen SA. Using classic social media cases to distill ethical guidelines for digital engagement. Journal of Mass Media Ethics. 2013. 28:119-133. | ||
# All staff and board members | # All Bike Edmonton staff and board members must incorporate the above guidelines when using Bike Edmonton-branded social media. Moreover, all staff and board members are responsible for the content of re-posted and cross-posted content on Bike Edmonton social media accounts (i.e. content derived from another source but listed on Bike Edmonton social media accounts). Staff and board members are still responsible to Bike Edmonton for any content on personal accounts relating to Bike Edmonton when they are publicly identifiable in their Bike Edmonton affiliation. | ||
== Opinion versus Information in Social Media == | == Opinion versus Information in Social Media == | ||
# All | # All Bike Edmonton staff and board members must exercise caution and restraint when discussing issues where there is there is contention within the staff, board, volunteers of Bike Edmonton, or the larger Edmonton cycling community. | ||
{| class="wikitable" | {| class="wikitable" | ||
|+Table 2. Examples of Topics | |+Table 2. Examples of Topics | ||
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|Politics and politicians | |Politics and politicians | ||
|- | |- | ||
| | |Bike Edmonton Hours of Operation | ||
|Automobiles | |Automobiles | ||
|- | |- | ||
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|} | |} | ||
# At no time shall any | # At no time shall any Bike Edmonton social media posts contain inflammatory content. | ||
# When posting on topics related to contentious issues within | # When posting on topics related to contentious issues within Bike Edmonton that pose a significant risk of violating the above ethical guidelines, the poster should check the content of the post with another Bike Edmonton board or staff member prior to posting. | ||
# Opinion and editorial pieces posted to | # Opinion and editorial pieces posted to Bike Edmonton social media accounts must be infrequent and follow generally accepted journalistic standards. All opinion posts and replies must be signed. | ||
== Disciplinary Actions == | == Disciplinary Actions == | ||
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== Account Access == | == Account Access == | ||
# All social media accounts and access details (usernames and passwords) for | # All social media accounts and access details (usernames and passwords) for Bike Edmonton-branded accounts are to be freely available to all staff and board. | ||
## Volunteers may be given time-limited access to | ## Volunteers may be given time-limited access to Bike Edmonton-branded social media accounts for limited purposes (i.e. live coverage or promotion of an event) in accordance with the Official Spokesperson Policy [https://apps.bikeedmonton.ca/w/Official_Spokesperson_Policy]. | ||
# Responses to media inquiries via social media accounts will be handled according to the Official Spokesperson Policy. | # Responses to media inquiries via social media accounts will be handled according to the Official Spokesperson Policy [https://apps.bikeedmonton.ca/w/Official_Spokesperson_Policy] | ||
# The creation and deletion of social media accounts is at the discretion of the board. | # The creation and deletion of social media accounts is at the discretion of the board. | ||
# Whenever possible, mechanisms should be used to allow the board and staff to monitor and archive message across platforms without having to use a personal login to those services. | # Whenever possible, mechanisms should be used to allow the board and staff to monitor and archive message across platforms without having to use a personal login to those services. | ||
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Approved: [http://edmontonbikes.ca/w/Board_Minutes_March_2015 March 2015] | Approved: [http://edmontonbikes.ca/w/Board_Minutes_March_2015 March 2015] | ||
Revised: | Revised: June 6th, 2023 | ||
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