Operational 101 - Social Media: Difference between revisions

This policy applies to all social media activities carried out under the name EBC and on any EBC-branded social media accounts, even if the person using the social media accounts is declaring and posts as their own opinion.

# '''Social Media''' - Any electronic platform with two-way communication between the public and EBC that is viewable by larger public. Examples include Twitter, Facebook, Tumblr, Instagram, but also include Google groups, email lists, and comment threads on web pages. Social media does not cover traditional media appearances such as radio, television, and newspaper interviews.

# '''Comments''' - Public responses to posts on EBC social media accounts.

# '''Replies''' - Any social media post by EBC staff or board in response to public comments on an item posted to an EBC social media account

# All staff and board members of EBC using social media on behalf of EBC (i.e. EBC-branded social media accounts) shall follow the ethical guidelines outlines, modified from Bowen:

|+Table 1. EBC Social Media Ethical Guidelines

# All staff and board members of EBC must incorporate the above guidelines when using EBC-branded social media.  Moreover, all staff and board members are responsible for the content of re-posted and cross-posted content on EBC social media accounts (i.e. content derived from another source but listed on EBC social media accounts). Staff and board members are still responsible to EBC for any content on personal accounts relating to EBC when they are publicly identifiable in their EBC affiliation.

# All EBC staff and board members must exercise caution and restraint when discussing issues where there is there is contention within the staff, board, volunteers of EBC, or the larger Edmonton cycling community.

|Hour of BikeWorks Operation

# At no time shall any EBC social media posts contain inflammatory content.

# When posting on topics related to contentious issues within EBC that pose a significant risk of violating the above ethical guidelines , the poster should check the content of the post with another EBC board or staff member prior to posting.

# Opinion and editorial pieces posted to EBC social media accounts must be infrequent and follow generally accepted journalistic standards.  All opinion posts and replies must be signed.

# All social media accounts and access details (usernames and passwords) for EBC-branded accounts are to be freely available to all staff and board.   

## Volunteers may be given time-limited access to EBC-branded social media accounts for limited purposes (i.e. live coverage or promotion of an event) in accordance with the Official Spokesperson Policy.

# Responses to media inquiries via social media accounts will be handled according to the Official Spokesperson Policy.

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