Board Minutes October 2014: Difference between revisions

**EBC represents an engaged interest group and leaders in our community, so EIC wants to engage with us

**one objective: to tell us about them (call land lines to engage public opinion, but 21% of Canadian households are cellphone-only, and 35 years and under are 61% - Stats Canada recognizes this an ineffective; people don't like to pick up numbers they don't know

**website: edmontoninsightcommunity.ca

**insight communities originated in private sector where firms didn't want to do calling; wanted to foster an online community of their customers - EIC is unique in that it is trying to apply it to government, and Edmonton is a world leader in this; can go back to the same respondents for feedback on new materials/information, but also share findings - particularly useful for bike lanes (have gotten comments that there are too many questions about bike lanes and the city is trying to jam bike lanes down people's throats)

**can take cyclists out and then add them back in and compare the feedback

**opt-in system - you become part of the community, answer demographic questions, then you get sent all surveys (at least one per month)and choose which ones you want to fill out (+ when and how [cell phone, iPad, etc.]), newsletters, focus groups, ask questions that are not just opinions but also ideas (not just a research tool; an engagement tool) - can indicate interests online; trialling mapping (time and route for different methods of transit)

**launched at end of June, have 1,800 users, just starting recruitment campaign now

**verify data against phone surveys

**trying to shift culture at the City of Edmonton - recognizing more than just phone surveys

**offering an open data catalogue of results

**'''can conduct specific research on cycling''' - aren't taking specific questions from communities quite yet

**and three asks

***consider joining individually  

***consider becoming an ambassador to tell people about EIC

***if you have ways to improve the community, we want to hear that)