Board Minutes October 2014: Difference between revisions
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* Regrets: Anna, Coreen, Matt, Doug | * Regrets: Anna, Coreen, Matt, Doug | ||
* Absent: | * Absent: | ||
* Guests: Kyra, Alex, Jonathan | * Guests: Kyra, Alex, Jonathan, Cory Seguin, | ||
== Call to Order == | == Call to Order == | ||
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*****to tell us about them (call land lines to engage public opinion, but 21% of Canadian households are cellphone-only, and 35 years and under are 61% - Stats Canada recognizes this an ineffective; people don't like to pick up numbers they don't know | *****to tell us about them (call land lines to engage public opinion, but 21% of Canadian households are cellphone-only, and 35 years and under are 61% - Stats Canada recognizes this an ineffective; people don't like to pick up numbers they don't know | ||
******website: edmontoninsightcommunity.ca | ******website: edmontoninsightcommunity.ca | ||
******insight communities originated in private sector where firms didn't want to do calling; wanted to foster an online community of their customers - EIC is unique in that it is trying to apply it to government, and Edmonton is a world leader in this; can go back to the same respondents for feedback on new materials/information - particularly useful for bike lanes (have gotten comments that there are too many questions about bike lanes and the city is trying to jam bike lanes down people's throats) | ******insight communities originated in private sector where firms didn't want to do calling; wanted to foster an online community of their customers - EIC is unique in that it is trying to apply it to government, and Edmonton is a world leader in this; can go back to the same respondents for feedback on new materials/information, but also share findings - particularly useful for bike lanes (have gotten comments that there are too many questions about bike lanes and the city is trying to jam bike lanes down people's throats) | ||
******can take cyclists out and then add them back in and compare the feedback | ******can take cyclists out and then add them back in and compare the feedback | ||
******opt-in system - you become part of the community, answer demographic questions, then you get sent all surveys and choose which ones you want to fill out (+ when and how [cell phone, iPad, etc.]), newsletters, focus groups, ask questions that are not just opinions but also ideas (not just a research tool; an engagement tool) - can indicate interests online; trialling mapping (time and route for different methods of transit) | ******opt-in system - you become part of the community, answer demographic questions, then you get sent all surveys and choose which ones you want to fill out (+ when and how [cell phone, iPad, etc.]), newsletters, focus groups, ask questions that are not just opinions but also ideas (not just a research tool; an engagement tool) - can indicate interests online; trialling mapping (time and route for different methods of transit) | ||
******launched at end of June, have 1,800 users, just starting recruitment campaign now | ******launched at end of June, have 1,800 users, just starting recruitment campaign now | ||
******verify data against phone surveys | |||
****and three asks | ****and three asks | ||
*****consider joining individually | *****consider joining individually | ||