Information Management Committee: Difference between revisions

Information Management Committee (view source)

Revision as of 12:39, 7 December 2010

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James P

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 Currently, we send out newsletters by e-mail monthly. As of November 17, 2010, we started using [http://www.mailchimp.com/ MailChimp]. The November, 2010 e-mail included [http://www.glockeasymail.com/tracking-links-reduce-click-rate/ link tracking] and a [http://en.wikipedia.org/wiki/Web_bug web bug]. This was so MailChimp could provide lots of fancy charts.
-The December newsletter dropped the one-pixel web bug and moved to a different, more transparent kind of tracking link. The string "<small>?utm_source=EBC+Newsletter&utm_campaign=9b7fe86a0c-&utm_medium=email</small>" is appended to all of the urls. That string will show up in the server logs of servers controlled by EBC and third-parties alike. PHP and CGI scripts not expecting that string should ignore those fields if properly written. I appears that string does not store enough information for per-user tracking. On the other hand, the 25 digit hex string stored in the image urls does appear to store enough information for per-user tracking. Readers can be assured that it is not tracking them specifically since the string "<small>90810127c168b11d15b5444f4</small>" is only used to identify images from EBC. The number of opens (assuming the display of images) can still be counted.
+The December newsletter dropped the one-pixel web bug and moved to a different, more transparent kind of tracking link. The string "<small>?utm_source=EBC+Newsletter&utm_campaign=9b7fe86a0c-&utm_medium=email</small>" is appended to all of the urls. That string will show up in the server logs of servers controlled by EBC and third-parties alike. PHP and CGI scripts not expecting that string should ignore those fields if properly written. It appears that string does not store enough information for per-user tracking. On the other hand, the 25 digit hex string stored in the image urls does appear to store enough information for per-user tracking. Readers can be assured that it is not tracking them specifically since the string "<small>90810127c168b11d15b5444f4</small>" is only used to identify images from EBC. The number of opens (assuming the display of images) can still be counted.
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