Information Management Committee: Difference between revisions
Information Management Committee (view source)
Revision as of 20:02, 4 December 2010
, 4 December 2010→Social Media Used by EBC: filled in information table and newsletter information.
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(→Social Media Used by EBC: filled in information table and newsletter information.) |
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====Social Media Used by EBC==== | ====Social Media Used by EBC==== | ||
EBC has always made extensive use of social media. It is how we get our message out on such a low advertising budget. | |||
=====Information Tables===== | |||
During the summer, we try to maintain a presence at many festivals and events. Information tables typically include the following media: | |||
*Banners with our name, logo. We also have a banner briefly describing what we do (the stand is broken for that one). | |||
*Glossy Brochures describing what we do, and including a registration form. (expensive) | |||
*Business Cards with our contact information. (website/e-mail address and Bikeworks Address/phone number) | |||
*[http://www.edmonton.ca/transportation/cycling_walking/bike-map.aspx Cycle Edmonton] Bike maps. This year they were kind of out-of date. It appears the City is in the process of developing a new, streamlined map. | |||
*[http://www.edmonton.ca/transportation/ets/bikes-on-ets.aspx Bikes on Buses] Brochures from ETS. | |||
*Several issues of [http://momentumplanet.com/ Momentum Maganzine]. | |||
*EBC Badges (for sale) | |||
*On occasion we stuck "complements of EBC" stickers on the Cycle Edmonton Map. | |||
*This summer we also offered free minor bike tune-ups at some events. Major repairs should be referred to Bikeworks or a commercial bike shop. | |||
=====Newsletters===== | |||
In the past, we mailed out paper newsletters. These were canceled in an aborted attempt to move to a "newspaper" format. In recent years, the mail-out happened bi-annually. | |||
Currently, we send out newsletters by e-mail monthly. The most recent one (as of November 17, 2010) was sent via [http://www.mailchimp.com/ MailChimp]. The latest e-mail included [http://www.glockeasymail.com/tracking-links-reduce-click-rate/ link tracking] and a [http://en.wikipedia.org/wiki/Web_bug web bug]. This is so MailChimp can provide lots of fancy charts. | |||
====Wiki Maintenance==== | ====Wiki Maintenance==== | ||