January 2014 Strategic Planning Committee Meeting Minutes: Difference between revisions
January 2014 Strategic Planning Committee Meeting Minutes (view source)
Revision as of 23:51, 30 January 2014
, 30 January 2014→Goals, Membership, and Survey
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** What kinds of information do we want/need to obtain? | ** What kinds of information do we want/need to obtain? | ||
* Recent conversations in both policy and strategic planning committee meetings have involved questions about EBC membership and how its benefits are more closely tied to the BikeWorks shops than our other services. (I [Caylie] recognize that there are some people who have an EBC membership simply to support the organization and not to use the shop - do we have numbers on this? Do we have numbers on how many The Spoke/You Can Ride Two/one-off educational/etc. program participants purchase memberships, or do they receive them for free?) In the November board meeting, Neil brought up that EBC has a number of programs and services, but for years I have used “EBC” and “BikeWorks” interchangeably, and my impression is that others do too. This has implications for who our survey gets sent to and who it doesn’t if it goes out to “membership,” and therefore has implications for our organizational goals and the direction we take with advocacy. | * Recent conversations in both policy and strategic planning committee meetings have involved questions about EBC membership and how its benefits are more closely tied to the BikeWorks shops than our other services. (I [Caylie] recognize that there are some people who have an EBC membership simply to support the organization and not to use the shop - do we have numbers on this? Do we have numbers on how many The Spoke/You Can Ride Two/one-off educational/etc. program participants purchase memberships, or do they receive them for free?) In the November board meeting, Neil brought up that EBC has a number of programs and services, but for years I have used “EBC” and “BikeWorks” interchangeably, and my impression is that others do too. This has implications for who our survey gets sent to and who it doesn’t if it goes out to “membership,” and therefore has implications for our organizational goals and the direction we take with advocacy. | ||
* Just as a reminder, our services include: | * Just as a reminder, our services include: | ||
** BikeWorks | ** BikeWorks | ||
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*** Bikes on Transit | *** Bikes on Transit | ||
*** Advocacy | *** Advocacy | ||
* Chris Chan: most members are those who have bought bikes, and the second largest group of members are those who have bought memberships to use the shop | |||
** members who receive a membership with a bike are not particularly committed to the organization, and most are lower-income | |||
** those who purchase memberships tend not to use BikeWorks, and tend to be higher-income - these are the most engaged members, and many used to be involved in EBC | |||
** the people who get memberships for BikeWorks typically don't renew their memberships | |||
* Doug: use what data we can to empower the organization (particularly in advocacy) - therefore, membership management is important (i.e., a membership database) | |||
** Chris: we currently have a spreadsheet that has all that info. Chris has started a database - which makes it easier to analyze reports - but it's not finished (he was volunteering then). Now there are some good point-of-sale systems for free, so it is NOT worth it to try to make our own custom system | |||
** Leila: The Good Life has a new membership database - Leila will follow up to learn a little more | |||
** Chris: the data is there, we just have to do the analysis | |||
*** Excel scripts | |||
*** determining which metrics to use | |||
*** the data only goes back to 2012, so it is difficult to tease out trends | |||
*** Chris wants to do another membership drive with mailouts, but there is no data to prove whether this pays for itself | |||
**** either way, a membership drive with mailouts has value in terms of engagement | |||
***** Doug: let's try to develop those trends over 5 years | |||
* We did a SWOT analysis, but we haven’t really dreamed big. Can we spend some time talking about big ideas and things that we love from other cities, without editing out any ideas at first, to see where that could take us long-term? What is the best way to do this? In person? By e-mail? By online poll? I’d suggest that the best way to brainstorm for something like this is to have a bunch of people together in person, feeding off each other’s ideas, over a short period of time (1 hour?). When could we make this happen? | * We did a SWOT analysis, but we haven’t really dreamed big. Can we spend some time talking about big ideas and things that we love from other cities, without editing out any ideas at first, to see where that could take us long-term? What is the best way to do this? In person? By e-mail? By online poll? I’d suggest that the best way to brainstorm for something like this is to have a bunch of people together in person, feeding off each other’s ideas, over a short period of time (1 hour?). When could we make this happen? | ||
** Doug: we need to align ideas with a set of values | |||
** Chris has a goal for the ''city'' (our vision) and ideas of how to do that (which is our mission) | |||
*** BikeWorks is important as a business, but not our primary reason to exist | |||
**** Caylie: good business is run by looking at the market, not looking at how you want to run your business - see EBC General -> EBC Plan | |||
== Charitable Status == | == Charitable Status == | ||