Information Management Committee: Difference between revisions
(→Websites controlled by EBC: Filled in list) |
(→Social Media Used by EBC: filled in information table and newsletter information.) |
||
Line 21: | Line 21: | ||
====Social Media Used by EBC==== | ====Social Media Used by EBC==== | ||
EBC has always made extensive use of social media. It is how we get our message out on such a low advertising budget. | |||
=====Information Tables===== | |||
During the summer, we try to maintain a presence at many festivals and events. Information tables typically include the following media: | |||
*Banners with our name, logo. We also have a banner briefly describing what we do (the stand is broken for that one). | |||
*Glossy Brochures describing what we do, and including a registration form. (expensive) | |||
*Business Cards with our contact information. (website/e-mail address and Bikeworks Address/phone number) | |||
*[http://www.edmonton.ca/transportation/cycling_walking/bike-map.aspx Cycle Edmonton] Bike maps. This year they were kind of out-of date. It appears the City is in the process of developing a new, streamlined map. | |||
*[http://www.edmonton.ca/transportation/ets/bikes-on-ets.aspx Bikes on Buses] Brochures from ETS. | |||
*Several issues of [http://momentumplanet.com/ Momentum Maganzine]. | |||
*EBC Badges (for sale) | |||
*On occasion we stuck "complements of EBC" stickers on the Cycle Edmonton Map. | |||
*This summer we also offered free minor bike tune-ups at some events. Major repairs should be referred to Bikeworks or a commercial bike shop. | |||
=====Newsletters===== | |||
In the past, we mailed out paper newsletters. These were canceled in an aborted attempt to move to a "newspaper" format. In recent years, the mail-out happened bi-annually. | |||
Currently, we send out newsletters by e-mail monthly. The most recent one (as of November 17, 2010) was sent via [http://www.mailchimp.com/ MailChimp]. The latest e-mail included [http://www.glockeasymail.com/tracking-links-reduce-click-rate/ link tracking] and a [http://en.wikipedia.org/wiki/Web_bug web bug]. This is so MailChimp can provide lots of fancy charts. | |||
====Wiki Maintenance==== | ====Wiki Maintenance==== |
Revision as of 20:02, 4 December 2010
Topics of Focus
Membership Database
Keep in mind we must follow the Provincial Personal Information Protection Act (PIPA) and Federal Personal Information Protection and Electronic Documents Act (PIPEDA). Apparently, they trigger when personal information collected, used or disclosed during a commercial activity. Most of what EBC does is probably not considered commercial activity. The province has an Information Sheet and FAQ on the topic.
Migrate Mailing list
Archives and File Security
Websites and Social Media Integration
Websites controlled by EBC
EBC controls the following websites:
- http://EdmontonBikes.ca/ The main Edmonton Bicycle Commuters website/portal.
- http://CycleEdmonton.ca/ A non-partisan advocacy page.
- http://DingDing.ca/ Promotional website. Initial AD campaign donated by DDB
Do we want to make Mobile/low-bandwidth versions of the above pages? Will these be generated automatically from the same content as the main page?
Social Media Used by EBC
EBC has always made extensive use of social media. It is how we get our message out on such a low advertising budget.
Information Tables
During the summer, we try to maintain a presence at many festivals and events. Information tables typically include the following media:
- Banners with our name, logo. We also have a banner briefly describing what we do (the stand is broken for that one).
- Glossy Brochures describing what we do, and including a registration form. (expensive)
- Business Cards with our contact information. (website/e-mail address and Bikeworks Address/phone number)
- Cycle Edmonton Bike maps. This year they were kind of out-of date. It appears the City is in the process of developing a new, streamlined map.
- Bikes on Buses Brochures from ETS.
- Several issues of Momentum Maganzine.
- EBC Badges (for sale)
- On occasion we stuck "complements of EBC" stickers on the Cycle Edmonton Map.
- This summer we also offered free minor bike tune-ups at some events. Major repairs should be referred to Bikeworks or a commercial bike shop.
Newsletters
In the past, we mailed out paper newsletters. These were canceled in an aborted attempt to move to a "newspaper" format. In recent years, the mail-out happened bi-annually.
Currently, we send out newsletters by e-mail monthly. The most recent one (as of November 17, 2010) was sent via MailChimp. The latest e-mail included link tracking and a web bug. This is so MailChimp can provide lots of fancy charts.